The MVS Model is being used around the globe since 2013 to accelerate service businesses spanning many industries.
A human-centered research round that will shed light on user behaviors and reveal the service ecosystem. Your team will draft the consumer journey, discover trends, study the competition landscape, and more.
The sprint ideation round. Here your team, customers, and the sprint designers will cocreate ideas that address opportunities, fix problems, and improve the service's overall perceived quality.
Playground prototypes are co-participative experimentation sessions. Here we will be able to go beyond testing, allowing room for the customer to adjust and redesign.
Refinement round and the build backlog. The build backlog is a list of all strategic actions prioritized based on business constraints, brand alignment, and user impact.
Retail, franchisees, Startups and even Large enterprises are using the MVS Model because of its service-driven mindset.
The theory and concepts that went into building the MVS Model you can find in the book "The Service Startup :: Design Thinking gets lean", by Tenny Pinheiro.
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